The unique service for advertising clients provided at the airports in Munich, Düsseldorf, Hamburg and Stuttgart is welcoming three new partners: Effective immediately, Cologne/Bonn Airport and the two airports in Berlin – Tegel and Schönefeld – are part of the exclusive AIRPORTconnect group.
Clients can now make weekly bookings of premium out-of-home digital advertising spaces at seven German airports – easily and flexibly as a single package. As a result, this advertising concept, with its excellent reach, will now extend to 58 screens, all of them in 16:9 full HD format. That is twice as many screens as in 2019. With AIRPORTconnect, advertisers can reach up to approx. 3.9 million passengers per week.
The unique marketing concept has been attracting high-profile clients since May 2019: the luggage brand Samsonite, LogMeIn, FedEx and Marriott hotels have all booked the AIRPORTconnect network as the distribution channel for their campaigns.
"We're delighted with the successful launch of AIRPORTconnect and to see it being used by international premium brands," says Cornelia Rossmann, Vice President Advertising & Media at Munich Airport. "With the three new locations we have gained valuable partners that make our service even more attractive to our clients by perfectly complementing existing advertising spaces, thus offering an even greater reach for their messages."
As the largest AIRPORTconnect partner, Munich Airport offers a convincing proposition with approximately 48 million passengers per year, an outstanding average dwell time of over two hours and a high quota of business travellers and decision makers numbering around 22 million. Munich Airport is the site of 12 of the 58 AIRPORTconnect advertising locations. The screens are positioned before and after security: The four digital take-off boards in Terminal 1 offer an unparallelled impact with their central placement before the security checkpoints.
Advertisers' messages are displayed right next to the flight information screens in Terminal 1 in the direct line of sight of departing passengers and their companions, ensuring a maximum impact. These options are complemented by eight digital wall-mounted screens in the Terminal 2 satellite facility: two in the Schengen area and six in the non-Schengen area.